Friday, April 17, 2009

2nd Twitter Challenge

Today was a big day for social media and the twittersphere is abuzz.  It is a day that will go down in history as underdog Ashton Kutcher aka @aplusk aka kelso beat media giant CNN to 1,000,000 followers. A victory for the individual, - the little guy.  Or was it?  Yes, while now over one million have signed on to follow Mr Kutcher he has only returned the favor 73 times finding under 0.1% of his twitter fans worthy of his follow.

I am glad Ashton won because I believe a new day is dawning in how we consume our media but I also think that twitter works best as a two way street and not merely a vanity broadcast medium.  I find it ironic that while news may happen at every corner of every street @cnnbrk only follows 6 people.  The greatest respect you can return to your followers who are taking their time to listen to you is to listen back.  Meanwhile companies like Starbucks and Wholefoods are getting it right by following over 70% of those who follow them.

Please Join The 2nd twitter challenge by retweeting this message all over the twitterspehere!

"The #2ndtwitterchallegenge Who will follow 1M of us 1st @Oprah or @aplusk"?

Tuesday, April 14, 2009

5 Tips for Real Estate Agents on Twitter

1. be interesting - don't just talk about yourself & real estate 
2. be interested - be interested in the conversations happening around you and do jump in!
3. retweet - often and generously - you will create "good twitter karma" for yourself
4. connect - with colleagues all over the world (think referrals!)
5. be open - don't be laser focused on real estate or your needs - you never know where your next lead will come from